As developers creating aftermarket applications for consumers and business users, you understand the need to educate users about the S60 brand. In fact, many of you have asked Nokia to take a more active role in driving awareness of the S60 platform.

As a result, Nokia is pleased to introduce the new consumer brand:

Nokia has redefined the name, defined the promise, and created a strong visual identity for its market-leading product. Building brand recognition and preference will be a long but rewarding process. Giving a promise to consumers and business users carries with it the responsibility to keep that promise. It gives Nokia a new standard of quality, both in the platform and its implementations.

Nokia will gradually update all its documentation and communications to use S60 instead of Series 60. In industry communications, Nokia will continue to use the term S60 platform (note the lowercase p in platform), but in consumer communications, the company will refer to S60 software.

Extensibility Is the Core Promise

While the S60 platform has many functionalities and benefits, its core promise is extensibility. Developer innovation and licensee/operator differentiation can be added on top of the platform. As for consumers, they can choose from a wide variety of add-on applications, enhancements, services, and content to personalize their devices. This extensibility in all its forms is the true value of S60 that Nokia wants consumers and business users to recognize. S60 as a feature brand will be visible to consumers in many ways, including device marketing materials, campaigns and different online channels.

"Designed for S60 Devices" Logo program for Developers

The "Designed for S60 Devices" logo program is set up for developer use in application marketing. The program features an S60 logo specifically designed for developer use, with the aim of making it easier for developers to communicate that a particular offering is designed for S60 devices. Enrolling in the logo program enables you to:

• Associate your offering with the leading smartphone platform, S60.
• Demonstrate that your offering is designed for the S60 platform.
• Take advantage of marketing momentum built up by S60 device manufacturers.

Enrolling in the program and obtaining rights to use the logo for eligible software and applications must be done through the program registration system which gives access to the S60 Feature Brand Guidelines, accompanying S60 Trademark License Agreement, and the logo materials. The legal terms and conditions for using the logo for eligible software and applications is explained in the S60 Trademark License Agreement, available through the registration system. Please note that any use of the logo requires valid registration and acceptance of the S60 Trademark License Agreement. To be entitled to associate your offering with the "Designed for S60 Devices" logo, you must at all times remain fully in compliance with the S60 Feature Brand Guidelines and the terms and conditions of the S60 Trademark License Agreement. Any breach of the program requirements defined in said agreement and guidelines will result in the termination of your right to use the "Designed for S60 Devices" logo.

Click here to enter the registration system.