Enterprise

Selling mobile enterprise applications is far different from selling consumer applications. Mobile developers who leverage the enterprise market's unique characteristics can make the most of its opportunities. Learn how Forum Nokia can help you succeed in enterprise sales.

The enterprise market in brief Enterprise channels Operator channels Nokia channels System integrator channels Forum Nokia events and matchmaking

The enterprise market in brief

Mobile enterprise applications usually are sold and delivered as parts of larger business solutions through reseller and system integrator channels. Enterprise decision makers consider such key purchasing criteria as cost-justification, return on investment, and business-process improvements when evaluating proposed solutions. Also, these customers may require solution planning, security considerations, professional services, and integration. While such factors distinguish the business and sales-channel models for enterprise applications from their consumer counterparts, enterprise developers can still leverage various channels to sell and deliver many enterprise applications.

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Enterprise channels

Operator channels

Several operators that sell applications to enterprises maintain advanced channels to their enterprise customers. Through Forum Nokia, developers can leverage their existing relationships with these operators to help get their enterprise applications to market.

Forum Nokia works closely with leading operators to bring new, innovative applications to market through operator channels. For instance, Forum Nokia has been sponsoring Orange Partner Camp events, which have provided value for participating Forum Nokia enterprise developers. This is just one way Forum Nokia works closely with operators to ensure that developers have a route to market through important operator channels.

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Nokia channels

Nokia manages various enterprise-related go-to-market and marketing channels. Nokia Business Software Downloads, for instance, hosts a wide range of business applications. Forum Nokia developers can have access to this catalog through Forum Nokia PRO Enterprise Zone. To see other examples of how Forum Nokia and Nokia channels have helped developers bring their applications to market, visit Nokia's Enterprise & productivity Web page.

You can participate in the channel model not just as a developer, but also as a Nokia for Business Channel Partner. The Nokia for Business Channel Program, hosted by Nokia Enterprise Solutions, gives developers access to the fullest range of business mobility products, technologies, and services available.

Learn more about Nokia Business Software Downloads »
Read success cases on Nokia's Enterprise & productivity page »
Get more information about the Nokia for Business Channel Program »

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System integrator channels

System integrators provide a powerful go-to-market channel for business applications because of their well-established customer relationships and influence in enterprise decision making. Examples of international system integrators are Accenture, Capgemini, Fujitsu Services, HP, IBM Global Technology Services, and TietoEnator. System integrators typically build modular solutions and offer enterprises a variety of mobility solutions. For enterprise developers in the Forum Nokia community, combining their own advanced products with the expertise, relationships, and resources of system integrators may produce lucrative opportunities.

Many system integrators are active in the Forum Nokia community and use Forum Nokia as a source of applications. Through Forum Nokia business-development services, developers can work with Nokia business units and the integrators with which they have relationships. Developers with innovative applications are always welcome at Forum Nokia PRO and Forum Nokia PRO Enterprise Zone, which provide advanced business-development and marketing services and a broad range of opportunities for matchmaking with integrators.

Read more about Forum Nokia PRO Enterprise Zone »

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Forum Nokia events and matchmaking

Developer events also offer a wealth of enterprise opportunities. Forum Nokia's own events and its matchmaking opportunities at industry events have created numerous new-business contacts for developers around the world.

For focused enterprise-application vendors, creating partnerships and complementary offerings may be an effective strategy. Many developers and integrators host their own channel programs. Through Forum Nokia, enterprise-focused developers can get in touch with other developers, system integrators, channel partners, and consulting companies. Enterprise-focused industry events also give developers opportunities to network and create business relationships with other developers, operators, and channel partners.

Look for opportunities at upcoming developer events »

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