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Adtronic, from Stuttgart, Germany-based Liquid Air Lab, offers advertising through the display of ad banners on S60 3rd edition mobile
phones for direct one-to-one viewing by consumers who opt-in to receive the ads with incoming calls, text messages, and even
missed calls. For every ad that is displayed, the recipient earns “ad points” that can be converted into incentives from Liquid
Air Lab's bonus shop. This application is a part of Forum Nokia's 2008 Innovation Series.
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